Philips focusing on OLED

The Business Center OLED Lighting has been transformed into Global Business Unit OLED at Philips.

This shows their emphasis on OLED technology. Head of Business Creation Kristin Knappstein talked a bit about this transformation.

Kristin talked about the phenomenal response to the company’s Lumiblade panels from the time they were launched in 2009. Apart from the Aston Martin showroom, Lumiblade has also been bought by rAndom International. The company is already focusing on the medium segments in the industry to market their Lumiblade panels.

Although available only in sample volumes now and costing almost €2,200 at present, work on new designs for the desk lamp are already in progress. However, it will still take some time before the product is launched widely in the market.

Kristin believes that a lot of work still needs to go into OLED technology and Philips is looking to secure their market lead in this segment. She also talked about the future of the technology in the next 5 years.